About Roar Fitness
Our Story
Private personal training gyms in London and Dubai, combining Olympic pedigree, scientific expertise and a proven approach to lasting body transformations.
Who We Are
About Roar Fitness
Founded in 2016 by three-time Winter Olympian Sarah Lindsay and renowned body transformation specialist Rich Phillipps, Roar Fitness was built on a shared belief that exceptional physical transformations require more than conventional personal training. Combining decades of experience in competitive sport, strength and conditioning, and body transformation, they established a results-driven approach grounded in science, individualisation and measurable progress. Today, Roar operates private gyms for personal training in London, in the City of London and Kensington, and for personal training in Dubai, in Downtown Dubai.
Our body transformations and expertise have been featured across the BBC, ITV, Men's Health, Men's Fitness and Women's Health. From busy professionals to those looking to fundamentally improve their health and physical performance, Roar has built its reputation on delivering exceptional, sustainable results through expert coaching, precision and an uncompromising commitment to every client.
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Our Founders
Meet Our Founders
Three-time Winter Olympian and former British short track speed skating champion Sarah Lindsay, alongside Rich Phillipps, described by Men's Health as the UK's leading body transformation expert, founded Roar with a shared ambition: to bring the discipline, precision and standards of professional sport to personal training.
Throughout our careers, whether competing at the highest level of international sport or working with clients to achieve extraordinary results, we’ve always believed that excellence comes from a combination of knowledge, discipline and an unwavering commitment to improvement.
When we created Roar, our ambition was to build a personal training experience that reflected those same principles. A place where expertise, intelligent programming and attention to detail are matched by a genuine understanding of the individual. Where clients feel supported, challenged and inspired to achieve things they may never have thought possible.
Above all, we wanted to create an environment where the standards are exceptional, the atmosphere is welcoming and the impact extends far beyond the time spent in the gym.
A Unique Approach to Personal Training
Olympic Standards
The principles of professional sport underpin the Roar Method. Structured programming, progressive overload and expert coaching ensure every session has purpose, with training continually adapted to your individual capabilities and goals.
Integrated Training and Nutrition
Your dedicated personal trainer and nutrition coach work together to deliver a fully integrated programme, continually tracking progress and refining your training and nutrition to maximise results.
Lifestyle and Recovery
Sleep, stress, hydration and recovery all influence how your body responds. We integrate evidence-based lifestyle strategies and planned recovery to support adaptation, optimise performance and promote long-term health.
Progress You Can Measure
Regular body composition assessments and performance tracking provide measurable insight into your progress, allowing us to continually refine your programme based on your data and individual results.
“The UK’s leading expert in
body transformations”
Our Team
Roar Personal Trainers
Every Roar personal trainer is trained in our established methodology, combining technical knowledge, practical experience and a genuine passion for helping people succeed. With backgrounds spanning professional sport, strength and conditioning, dance and competitive bodybuilding, our team brings a depth of experience and understanding to individual client needs.
What truly defines our trainers is their dedication to every client. They take pride in understanding individual motivations and providing the encouragement, attention and accountability that drive lasting progress. Their knowledge and experience have also been featured in Men's Health, Men's Fitness and Women's Health, and shared at leading fitness industry events.
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Press Coverage
Read About Us in the Press
“A bigger body in 10 weeks is a huge goal. Mark Sansom’s stats were achieved with the latest sports science” – and old-school heavy lifting through his transformation with Roar Fitness...”
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“I’ve lost my “dad bod” and my confidence has soared! Stephen Mix dropped more than 10kg after embarking on a diet and exercise programme with Roar Fitness...”
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“Jack Guinness takes on Roar Fitness’s extreme celebrity training program, pushing physical limits to achieve serious, transformative results. Discover the intense workouts behind this body-shaping approach...”
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“Women’s Health staffer Victoria Joy shares her journey through Roar Fitness’s transformative program, uncovering the challenges and rewards of intense training to achieve lasting results...”
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“British Vogue’s features director Giles Hattersley reviews Roar Fitness – one of London’s best personal training gyms, founded by three time Olympian Sarah Lindsay and loved by celebrities including Ellie Goulding and Pixie Lott…”
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“When Séamas O’Reilly embarked on a mission to change himself from ‘slob’ to ‘fitter slob’, he was hoping to lose some fat and find some muscle. But he ended up transforming himself in more ways than he could have guessed…”
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“Discover how one client achieved a beach-ready body at age 50 in just four weeks with 12 sessions at Roar Fitness, proving that age is no barrier to transformative results through targeted training…”
See coverage“Anne Somauroo shares her experience with strength training at Roar Fitness, revealing how lifting weights improved her mental and physical health, boosted confidence, and transformed her fitness…”
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City of London
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Kensington
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