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Three-time Olympian Sarah Lindsay pushing a weighted sled on the track at Roar Fitness Dubai

Personal Training Built on Olympic Principles

Three-time Olympian Sarah Lindsay brings the discipline of Olympic preparation to personal training at Roar. Structured strength training, personalised nutrition and planned recovery work together to deliver measurable improvements in body composition, performance and long-term health.

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Olympic Training, Applied to You

Olympic preparation gives every training session a defined purpose. Exercise selection, technique, training load, nutrition and recovery are managed together, with progress measured against specific targets. The work is demanding, precise and progressive.

Sarah’s experience of that system underpins the ROAR Method. Across our personal training gyms in London and Dubai, we apply these principles to fat loss, muscle development and strength. Your starting point determines the programme; your results determine how it progresses.

Read Sarah on why more training isn’t better

From Team GB to ROAR

Short track speed skating demands explosive power, technical precision and tactical decisions at speed. Sarah represented Great Britain at three consecutive Winter Olympic Games, became a ten-time British champion and won European and World Cup silver medals in the 500 metres. Years of preparation and international competition shaped the training standards she brought to ROAR.

Sarah Lindsay on the ice in a Great Britain short track skinsuit
Sarah on the ice in a Team GB skinsuit
Read Sarah’s full story
  1. 2002

    Salt Lake City

    Sarah’s Olympic debut, competing in the 500, 1,000 and 1,500 metres and finishing tenth in the 500 metres.

  2. 2006

    Turin

    Her second Games. She raced the 500, 1000 and 1500 metres and reached the semi-finals of the 500 and 1500 metres.

  3. 2010

    Vancouver

    Her third consecutive Games, after returning from a spinal disc injury, as one of the most experienced skaters in the British team.

    Sarah Lindsay at the Inukshuk in the Olympic Village, Vancouver 2010
    At the Inukshuk in the Olympic Village, Vancouver 2010
  4. 2016

    ROAR Opens in the City of London

    After her competitive career, Sarah coached Team GB figure skaters before founding ROAR with body transformation specialist Rich Phillipps. Their combined experience established the ROAR Method: strength training with precision, intelligent nutrition and measured progress. Kensington and Downtown Dubai followed.

    Squat racks, weight plates and dumbbells on the gym floor at Roar Fitness City of London
    Where ROAR began: the City of London gym
Sarah Lindsay coaching a client through a fat loss training session at Roar Fitness City of London

How Olympic Training Shapes Your Programme

Every ROAR trainer is trained in the ROAR Method. These five principles connect Sarah’s Olympic experience to the decisions behind your programme: how you train, how you eat, how you recover and how we measure your progress.

The five ROAR principles, their role in Olympic preparation and how they shape your personal training programme
PrincipleOn the IceIn Your Programme
Structured ProgressionStrength, conditioning and technical work organised into phases, timed to peak for competition.Exercise selection, sets, repetitions and load planned around your goal, then progressed as your strength and capacity improve.
Precision CoachingTechnique repeated until it held under pressure, with small gains measured and kept.One-to-one supervision of technique, reps and tempo. Your trainer tracks and records every detail to guide progression.
Performance NutritionEnergy intake and food timing planned to support training demands, competition and recovery.A dedicated nutrition coach sets your plan around your training and goals, with practical food guidance adjusted to your progress.
AccountabilityTraining targets, regular feedback and responsibility for preparation between coached sessions.Your trainer and nutrition coach regularly review your progress, address obstacles and hold you accountable for the actions behind your results.
Recovery and LongevityTraining stress balanced with structured recovery protocols to sustain performance across successive seasons.Sleep, training load and recovery managed together to maximise results. A fully recovered body is better prepared to train harder, adapt and progress.

Your First Steps at ROAR

The standards come from Olympic sport. Your programme is built around you. Whether you’re new to strength training or an experienced lifter, every stage is tailored to your starting point, your goals and your capacity to progress.

Meet us for a free 30-minute consultation at City of London near Monument, Kensington High Street or Downtown Dubai near Dubai Mall. We’ll discuss your goals, any previous training and the commitment required to achieve the results you want.

Your programme begins with a body composition assessment, baseline health markers and an analysis of your movement and biomechanics. These findings establish your starting point and guide exercise selection, training intensity and measurable targets.

Your personal trainer designs a structured strength programme informed by your assessment and goals. Every session is coached one-to-one, with technique, repetitions and load recorded to guide progression.

Your dedicated nutrition coach sets calorie and macronutrient targets around your goals, training demands and lifestyle. Recipes and practical food guidance help you follow the plan, with regular adjustments based on progress. Body composition is regularly reassessed to measure results.

Recovery is planned alongside training to maximise your results. We manage sleep, training load and recovery between sessions, so you perform consistently and adapt as your programme progresses.

Personal trainer Sarah Lindsay coaching a client through a barbell back squat in the squat rack at Roar Fitness
Before & After

Body Transformations

Founded by three-time Olympian Sarah Lindsay and Rich Phillipps, named by Men’s Health as the UK’s leading body transformation expert, Roar measures success through client results. Whatever your age or starting point, we learn how your body responds and help you build results that last

Trusted by Olympians

Olympic gold medallist Dame Kelly Holmes, alpine skier Chemmy Alcott and snowboarder Aimee Fuller have all trained at Roar. Each understands the preparation, technical standards and coaching detail required to compete at the highest level.

Celebrity Testimonials
Aimee Fuller, Chemmy Alcott and Sarah Lindsay outside ROAR Fitness

Snowboarding and alpine skiing

Aimee Fuller and Chemmy Alcott, with Sarah

Dame Kelly Holmes with Sarah Lindsay in front of a ROAR Metal banner at ROAR Fitness London

Athletics

Dame Kelly Holmes

Chemmy Alcott and Sarah Lindsay training with dumbbells at ROAR Fitness

Alpine skiing

Chemmy Alcott

Hear It From Sarah

Sarah explains the preparation behind Olympic performance: managing pressure, balancing training with recovery and maintaining discipline across years of competition. Discover how those lessons shape the way we coach at Roar.

Podcast clipLife after the Winter Olympics
Podcast clipSarah on Olympic competition

1,800+ 5 Star Reviews

Real transformations. In their own words.

Shawn
When you decide to start investing in your health, you truly never know what pathway you’re about to walk down or where to even start. My journey with ROAR Fitness, both within my first 12 weeks and beyond, has been completely transformative. I have so much more confidence exercising, and I actually enjoy going to the gym (which is something I never thought I’d say). Joe West has been phenomenal. His understanding that each person is different and needs a custom approach, combined with his deep knowledge of the human body and mindset, really adds another level to the experience. Of course, health doesn’t stop with exercise. The whole team is behind you to help guide your nutrition as well, which is a magical combination. I’ve tried other gyms and PTs and they all failed, but this is really worth the investment. Thank you Joe and the ROAR team! Forever grateful ✨🙏✨
Arjun Malhotra
Fantastic experience training with Kyrun. Every session is focused and a push. I always see some progression and get great coaching advice. Fully recommend
Francis Osei Bonsu
I have seen that this place is just different from the normal gym. They target the right muscle so improvements is so fast and the personal trainers are very professional and know exactly what they are doing especially James who happens to be my PT. It really worth the money paid.
M Ford
I recently started personal training program at ROAR fitness with Kareem. From the outset he has been approachable and made my return to the gym easy. He assessed my baseline fitness level and quickly set me a challenging program that has enhanced my strength, while factoring in a pre-existing injury. Kareem is a knowledgeable trainer who listens - he is willing to quickly develop new, diverse workouts based on client feedback while maintaining the key goals of the training program. He has a consistently positive approach and he knows how to push you without resorting to the shouting you see in some gyms. For people looking to start personal training I would have no hesitation in recommending Kareem's services.
Elli Loizou
James has been such an amazing PT! I was completely new to weight training a year ago and have battled with neck issues for years, so I approached it with caution and worry. With James’ method, I haven’t got injured at all and my neck (and body) feels stronger than ever.
Simos Schizas
Karim has been an excellent personal trainer. Very professional, motivating, and knowledgeable. Every session is well-structured and tailored to my goals. I’ve noticed a real improvement in my strength and fitness. Highly recommend to anyone looking for a great trainer!
Hedeer Jawad
I’ve been training with Kareem for the past two months and have already noticed a real difference in my strength and overall training. What I appreciate most is how purposeful every session feels. Kareem pushes me properly, often taking the exercises to failure, while always paying close attention to my form and making sure I’m actually activating the muscles we’re targeting. He’s also taken the time to make sure I understand my programme, the reasoning behind what we’re doing, and the trajectory we’re working towards. I never feel like I’m just going through the motions — there’s a clear plan and progression. The sessions are challenging, but I always leave feeling stronger, accomplished and genuinely good. Kareem is knowledgeable, attentive and knows exactly when to push you. I’d highly recommend him to anyone serious about getting stronger and training properly. I genuinely enjoy the sessions.
DIFCDancer
I love ROAR. Being new to Dubai I needed a base for PT with like minded people where I could progress my strength work and feel at home. I really love the space, the team and the music!! It’s a true community. Todd, my PT, is excellent and I’d really recommend him. He has made me stronger than I’ve ever been and people notice. I notice. I’m really pleased with the progress and can’t wait to see it continue. He pushes me. He listens and encourages me to bring my best everyday. His nutritional advice is strong, consistent and realistic for me with my lifestyle. I appreciate the personalised approach he’s taken to both my training and nutrition.
Brt Dgn
I've been training with Kareem at Roar and I am really happy with my progress. Kareem is an amazing PT - professional, knowledgable, and amicable and knows how to push you. Highly recommend training with him.
Yousif Abdulla
Signed up to RoaR back in July and I’d highly recommend it. From the welcoming initial consultation onwards, an individualised training and diet plan is set for you, which essentially guarantees results if you follow it. The sessions with Alfie have been awesome and I’ve built strength / muscle rapidly, James is a walking encyclopaedia on nutrition who knows his stuff. Both trainers have taught me lots of useful things around training and nutrition that I’ll take in to practice beyond my time at RoaR.

Questions About Olympic-Style Training

Anything not covered here, ask us at your free consultation.

The ROAR Method brings training, nutrition, recovery and progress tracking into one coordinated programme. Your personal trainer coaches every session and records your performance; your separate nutrition coach manages your nutrition plan. Regular body composition assessments show how you are responding, so changes are based on evidence.

No. Your assessment establishes the right starting point for your strength, movement and experience. Your trainer teaches exercise technique, supervises every session and increases the demands as your ability develops. Beginners receive the same attention to detail and measured progression as experienced clients.

You work with a dedicated nutrition coach alongside your personal trainer. Your plan includes calorie and macronutrient targets, recipes and practical guidance tailored to your goals, food preferences and routine. Regular reviews assess your progress, energy and adherence, allowing your coach to adjust intake to support fat loss, muscle development and recovery.

You will see changes within two to three weeks, with more substantial body composition changes over eight to twelve weeks. We reassess body composition regularly and track training performance throughout. Your rate of progress depends on your starting point, goals and consistency with training, nutrition and recovery.

Maintaining results requires continued strength training, appropriate nutrition and consistent recovery. During your programme, you learn correct exercise technique, how to manage food intake and the habits that support your progress. Your trainer and nutrition coach help you establish routines you can continue beyond your initial programme.

London and Dubai

Our Personal Training Gyms

Roar Fitness City Of London gym

City of London

View Location
The original home of ROAR. Established in 2016, our private City of London gym has become a destination for professionals seeking an exceptional standard of personal training. A focused, results-driven environment where expert coaching and a commitment to excellence define every session.
01 / 03 · City of London
Roar Fitness Kensington Gym

London Kensington

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West London, same standard. Set on Kensington High Street, a short walk from High Street Kensington station and Holland Park, with every programme built on the same assessment, training and nutrition system. Designed for those who value expertise, discretion and an uncompromising approach to their health and performance.
02 / 03 · London Kensington
Roar Fitness Dubai Downtown gym

Dubai Downtown

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The ROAR method in the UAE. Located in Burj Vista Tower 1, a short walk from Dubai Mall and the Burj Khalifa, our gym delivers the same commitment to coaching excellence, personalised service and measurable results that established ROAR in London.
03 / 03 · Dubai Downtown

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Rich Phillipps providing personal training to a client performing a chest press exercise.
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