Every ROAR personal trainer is trained in the ROAR Method, developed by founders Sarah Lindsay and Rich Phillipps from decades of experience in Olympic sport and body transformation.
Three-time Olympian Sarah Lindsay and Rich Phillipps, named by Men’s Health as the UK’s leading body transformation expert, established the methodology that governs how every ROAR trainer assesses, programmes and coaches. Their combined experience sets the technical standards our team works to across London and Dubai.
Our trainers bring backgrounds in competitive sport, strength and conditioning, and bodybuilding. Through training and ongoing mentoring in the ROAR Method, they learn to apply that experience with the precision, judgement and attention to detail expected of a ROAR personal trainer.
Book a ConsultationSarah and Rich established the ROAR Method and the coaching standards behind it. Every trainer learns to apply those standards to clients with different goals, training histories and physical capabilities.
Founder · Body transformation specialist
Named by Men’s Health as the UK’s leading body transformation expert, Rich brings more than 20 years of industry experience, including work with professional and Olympic athletes, Hollywood stunt doubles and actors. His understanding of strength training, body composition and exercise mechanics shapes ROAR’s programming and the technical development of its trainers.
About Rich PhillippsFounder · Three-time Olympian
Sarah represented Great Britain in short track speed skating at the 2002, 2006 and 2010 Winter Olympic Games. A ten-time British champion and European and World Cup silver medallist, she later coached Team GB figure skaters. Her experience of Olympic preparation informs ROAR’s approach to training discipline, progression and recovery.
About Sarah Lindsay
Technical knowledge must translate into better coaching and measurable progress. Across every ROAR gym in Kensington, City of London and Dubai, our trainers apply consistent standards to assessment, exercise execution, programme design and client accountability.
Book a Consultation
Every ROAR trainer joins with recognised qualifications in personal training and nutrition and years of experience coaching clients. Many come from elite sport, strength and conditioning or competitive bodybuilding.
Our trainers receive instruction and ongoing mentoring in the ROAR Method. Shared assessment and programming standards provide a consistent framework, while exercise selection, training load and progression are adapted to each client.
Discover the ROAR Method
We consider your goals, training history, availability and coaching preferences when matching you with a trainer. They use your assessment findings to build your programme and work alongside your nutrition coach to coordinate your progress.
Body composition, strength and performance are regularly assessed throughout your programme. Your trainer uses this data to drive progression, adjust your training and maximise results, with clear accountability for your progress. Our team has delivered more than 2,000 client transformations since 2016.
See Body Transformations“The UK’s leading expert in
body transformations”
Our trainers work from three private gyms in Kensington, the City of London and Downtown Dubai.
Real transformations. In their own words.
Anything not covered here, ask us at your free consultation.
Yes. Every ROAR trainer is a qualified personal trainer, and many come from elite sport, strength and conditioning or nutrition. A qualification is where we start: every new trainer is then taught the ROAR Method and coaches by the standards set by Sarah Lindsay and Rich Phillipps.
At your consultation we discuss your goals, training experience, availability and coaching preferences, including any injuries or physical limitations we need to consider. This helps us match you with a suitable trainer, who uses your initial assessment to establish your training programme.
You will normally work with the same personal trainer throughout your programme, providing continuity in coaching and progression. If cover or a change is needed, your recorded programme and progress provide the incoming trainer with the information to continue your training.
Your initial assessment includes a review of your health history and movement, helping us identify any restrictions that could affect training. Exercise selection, range of movement and load can be adapted to your needs. Where appropriate, we ask for medical clearance or work within guidance from your treating clinician.
Your programme includes a dedicated nutrition coach alongside your personal trainer. Your trainer manages your strength training; your nutrition coach sets and reviews your nutrition plan. The two roles work together, using your progress to coordinate adjustments to training and food intake.
Yes. Trainers in Kensington, the City of London and Downtown Dubai are trained in the ROAR Method and follow shared assessment, programming and progress-tracking standards. Your programme is personalised, with the same expectations for coaching precision, accountability and measurable results across all locations.
